Gold Flake is the largest selling cigarette brand in the world especially in parts of Uttar Pradesh, India.It is sold in various varieties, including Gold Flake Kings (84 mm), Gold Flake Kings Lights (84mm), Gold Flake and Gold Flake Lights. It is a well-positioned brand in India . This brand is owned, manufactured and marketed by ITC Limited, the leading cigarette maker in India.
The brand was still positioned as a premium cigarette. However, the target consumer had changed. Gold Flake now targeted the adult as well as the youth smokers. It extended beyond the SEC A category to the SEC B as well. The product did not boast any USP. It still differentiated itself on the purity and quality of its experience. The comparison with gold stayed, but the target audience the brand was reaching out to, was supposedly larger. The brand stood for a celebratory attitude. "Celebrate the feeling" was the new message. This was simply an extension of the previous message "For the gracious people".
One pack of 10 cigarettes cost accordingly:
- Gold Flake Premium FT -
45 In Selected States
- Gold Flake Kings -
- Gold Flake Kings Lights -
- Gold Flake Premium FT -
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